Customer Requirement
- “How do I get my website in front of potential buyers?”
- “How am I going to get more people to contact me directly”
Challenge
When we were approached Layan Gardens was an existing website. Paul (the owner of the site) had invested time and money in the design and liked the look and feel of the site as well as the content. Paul wanted us to avoid making any front end changes to the site.
The property market in Phuket had become increasingly competitive with many new property developments and property agents coming into the market.
Solution
- We carried out a full audit of the site focusing on how well the site was performing in the search engines. As part of this work we also carried out keyword analysis and selected with Paul which keywords to focus on.
- In the background the site was restructured to make it more search engine friendly. This included moving the website to a new host. On the website front end we agreed with the owner to make subtle changes to the copy throughout the site.
- We set up 2 analytics tools in the site. These enabled us to monitor and review performance and help guide us on where to make changes. We also set Paul up with monthly reports to show how many and the quality of links coming into the site and how well the site was performing in the search engines.
- Whilst we were waiting for the site to be picked up by the search engines we set up and ran several pay per click campaigns to ensure the owner received leads into the site.
Results
- Although the site looks very similar to when we first took it over the site has been radically changed. This is just what Paul wanted.
- The pay per click campaigns were short term and served their purpose of filling the gap between us restructuring the site and the search engines ranking the new site.
With a relatively small site the results have surpassed our expectations:
- Google.com – No.3 for luxury apartments phuket
- Google.com – No. 5 for apartment in phuket
- MSN.com – No.1 for Phuket Homes
- Google UK – No.6 for apartment in phuket
“I have been pleasantly surprised at how quickly we have had real results. Not only have our number of site visits increased dramatically but more importantly we have had several real sales leads directly from the site,” Paul Moorhouse, CEO Dufor Developments (Layan Gardens)
