Sail in Turkey – Turkey’s Yacht Charter Experts (www.sailinturkey.com)
Customer Requirement
- "We've come from working in the biggest Yacht Charter holiday company so we know our market and what we’re doing, but we need help on the online marketing side”
- “We need a website which is going to instantly set us apart from all the other yacht charter companies”
- “We know the search engines are important we need advice on how we can work with you to help us make our site visible to the search engines”
Challenge
Sail in Turkey was a brand new company with no online presence. Our challenge was we were starting from nothing.
Solution
- From a simple logo we designed and developed a sleek and professional looking website. As part of the development we installed an editor so Sail in Turkey were able to update sections of the content themselves.
- We started with a basic menu which could easily be extended and over time as the business has grown and more content has been available the site has dramatically expanded.
- Both Sail in Turkey and ourselves have also dedicated time to building links with many other websites and carefully selected and registered with relevant directories.
- We carried out extensive keyword analysis for this market area. Initially we focused on some of the less competitive keywords but as the site has become more established we have increasingly been able to compete on some of the more competitive keywords where there are more potential visitors searching.
Results
The website continues to grow and Sail in Turkey tell us they continually receive excellent feedback on both the look of the site and how easy it is to use.
- Search engine performance started slowly but is now making a real difference
- Sailing Holidays Turkey – Page 1 for Google.com, MSN.com and Yahoo.com
- Over 30% of visitors from the search engines
Using a variety of statistics packages we continue to carefully monitor, review and make changes to the site and are now planning with Sail in Turkey an Email marketing campaign.
"As a new yacht charter company we wanted to be the leaders in the internet market and therefore needed assistance from the experts in this field. Andrew Howard, i-Marketing Asia has ensured that we have achieved this. Their professional design and concepts along with their continued support are second to none. We are constantly congratulated on the Sail in Turkey website which continues to put our company in the yachting market.” Stef Williams, Director
