"Please, don't make me think!"
How many times have you accessed a website which looks great but you cannot find what you want?
User expectations have changed - visitors EXPECT good information. It is not enough to get found, you must also "Get Read".
The statistics are HORRIFYING:
 |
 |
 |
"Does this site have what I want"
5.8 secs - the time to convince a visitor you can satisfy him |
"Where is the info I need,
what do I do with it?"
1 min 38 secs to demonstrate you can help and explain what to do
|
90% of users do NOT
return to a "failed site"
|
| Reassure the visitor quickly you can help and you are a credible organisation |
Tell them quickly and succinctly what
you have and where it is
|
Do what it "says on the tin" otherwise risk PERMANENTLY losing 9/10 web customers |
There is little point in developing a fantastic looking website if your visitors cannot find what they want.
In 1 minute 38 secs they will go, and 90% will never return.
We review the site from the visitors viewpoint
We motivate your visitors to stay online and to interact with your site (get used), we do this in 2 key ways:
| Look & Feel |
Ease of Use |
- Is the site attractive?
- Does it reflect the brand values?
- Does the design reflect the price points?
- Will your target audience relate to the website?
- Do the colours fit the service/ product profile?
- How does it compare to the competition?
|
- Information retrieval - FAST!
- Are the menus logical and easy to use?
- Do I know where I am at all times?
- Do the buttons/menus communicate exactly what each is going to deliver?
- Consistency - buttons, colours, menus
- Is there sufficient functionality to buy or to proceed?
|
Research tells us website visitors have less and less patience with badly designed websites. If at any stage a customer gets frustrated, bored or cannot find out what he wants QUICKLY unfortunately the competition is only a click away.
i-Marketing Asia helps clients to get their website read by providing customer focused web design and providing search engine friendly web content.
