Your website should be:
- Attractive and never daunting
- Very easy to use
- Intuitive to all visitors
- Functionally rich enough to enable visitors to go to the next step
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Allow the visitor to interact, e.g:
- E-commerce to buy
- One click "call to actions"
- Product comparisons
- "Buy right" systems
- Tools to assist
- A free "30 day trial"
- Downloadable fact sheets
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Your website should have:
- Useful and attractive information
- "How to" guides
- Links to respected 3rd parties
- Case studies and testimonials
- White Papers
- Blogs and offsite material to show you are known in the market place
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