Website conversions - Convert your site traffic - create a call to action

"How do I go to the next step?"

Internet visitors are high quality visitors. They have reached your site by making several very specific choices. They have:

  • Selected the web to find your product/service
  • Selected the keyword/phrase they think is most appropriate
  • Chosen your website from a list of competitors

I will only buy if:

I can find what I want You make it possible I trust you
Access & Usability
(Make it easy)
Functionality
(Tools)
Credibility
(Reassurance)
Your website should be:
  • Attractive and never daunting
  • Very easy to use
  • Intuitive to all visitors
  • Functionally rich enough to enable visitors to go to the next step
Allow the visitor to interact, e.g:
  • E-commerce to buy
  • One click "call to actions"
  • Product comparisons
  • "Buy right" systems
  • Tools to assist
  • A free "30 day trial"
  • Downloadable fact sheets
Your website should have:
  • Useful and attractive information
  • "How to" guides
  • Links to respected 3rd parties
  • Case studies and testimonials
  • White Papers
  • Blogs and offsite material to show you are known in the market place

Relevant and credible web content and carefully planned social media marketing allied to a public relations programme is the most comprehensive way of encouraging trust, interaction and ultimately sales.


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