Article/PR optimisation is the process of writing, configuring and distributing an article or press release to achieve the maximum online coverage and boost search engine listings.
Great care is often taken to produce articles and press releases for distribution on the newswires and to key journalists, but normally the opportunity to use this content to help a search engine listing is completely forgotten. If your articles and press releases are not written for the internet and distributed to sites that have search engine credibility then a lot of your work is wasted as the articles will not be found, read or linked to.
Developing search engine friendly web articles and press releases is a method of adding value to your website they:
- Enhance awareness for your products and services as the content is listed elsewhere
- Enhance your site credibilty in the eyes of the consumer
- Provide links to your site from credible 3rd party sources (via the article)
- Increases the propensity for visitors to return to your site as it contains useful information
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Including incorrect keywords and not enough content may result in your site not being indexed or being indexed with the wrong keyword phrases and search headings.
i-Marketing Asia has extensive experience of writing copy for the web. Our experienced copywriting team is skilled in adjusting copy, maximising keywords and ensuring the right balance of being marketing led and satisfying the demands of search engines. 
We also have a strong background in distributing the articles and press releases in the right places with the right links thus ensuring your content is found online and indexed appropriately.
