Email marketing is online direct mail. The objectives of direct mail are to stay "top of mind", build your brand, communicate key messages and to generate sales. Email Marketing can deliver all of these objectives, but unlike traditional direct mail is low cost, fast and provides you with accurate and immediate performance measures.
Example uses are:
- A text based email with a sales proposition
- A viral email to generate awareness of brand building
- An email configured as an advert
- A newsletter to maintain communication
The advantages of email marketing campaigns are:
| Cost |
Email marketing saves on postage by up to 20 times |
| Timing |
Email marketing is almost immediate |
| Response |
The call to action is clear: "Click here to receive this offer" |
| Effective |
Email marketing enables you to communicate in real time |
| Measurable |
Every element is measurable, which offer was effective, which links were most clicked |
| Targeted |
Your lists can be easily segmented ensuring that opportunities are not wasted |
A successful campaign is not an accident.
There are a myriad of things that should be done to ensure a successful email marketing campaign.
For example:
| Design |
Attractive but not too complicated |
| Content |
Interesting with focus points |
| Construction |
Reads in browsers and email clients |
| Links |
Appropriate, relevant and visible |
| Analytics |
Understand and react to your customers actions |
Whilst email marketing campaigns can be cheap and easy to deliver, they can also be detrimental to your brand. We design and build appropriate email campaigns to reflect your brand and core values and take a strategic approach to segmenting your customer list, developing a contact strategy and then testing the response. Our objective is to ensure that not only are the returns on your email campaigns maximized but they are also appropriate to your brand and customer.
i-Marketing Asia couples extensive direct marketing experience with design and technical expertise to ensure the best possible return on your campaign.
