Paid Search
The essence of any good paid search campaign is the initial analysis and ongoing monitoring. We manage the entire process from research, campaign setup and ongoing monitoring. This enables us to maximize your ROI.
Paid Search can be done by anyone, but without the experience and knowledge that comes from successfully managing campaigns you may not be maximizing your investment return. Our aim is to reduce your paid search costs but at the same time increase your click through rates and conversions whilst achieving your sales and marketing objectives.
Our success is achieved through:
- Pre-campaign planning - keyword analysis, copy, organisation, bid management and selection or creation of landing pages
- Analytics, tracking and reporting - continuous measurement, test, measurement cycle
i-Marketing Asia's Google Adwords Qualified team have repeatedly demonstrated to clients the value of paid search.
We work to:
- Reduce your PPC costs
- Increase your click through rates
- Increase conversions
- Ensure your campaign achieves your sales and marketing objectives
Email Marketing
E-mail marketing campaigns can be cheap and easy to deliver, but they can also be detrimental to your brand. We design and build e-mail campaigns that reflect your company core values and then distribute, no matter how large or small your contact list. Finally we complete the circle by providing reporting facilities.
i-Marketing Asia's proprietary email tool provides customers with the ability to send out HTML emails at a moments notice. As long as the email has appropriate hyperlinks then our customers can measure their customer's interaction with that email. This provides real time analytics and is invaluable in improving not only the campaign message but also the website landing pages.
Our email tool enables us to:
- Develop an online database
- Send out HTML emails at a moments notice
- Develop emails with hyperlinks to enable measurement
- Measure click through rates and hard and soft bounce rates
- Identify what information is the most effective
- Identify customer interests
- Rectify landing pages
Online Advertising
Developing and managing interactive media buying requires an increased level of expertise due to the complexities involved.
Our skills include:
- Strategy (what are we looking to say where, how and why, do you want brand awareness or differentiation)
- Media Planning & Buying (best banner for best site?)
- Creative/Design (does the medium do the job?)
- Call to action (how are we going to generate a response?)
- Web usability (is the methodology appropriate?)
- Statistics (is it working?)
As this marketing channel becomes more sophisticated and the choices become greater, executing an effective Internet advertising campaign is becoming more and more challenging. For these reasons many organisations outsource this part of their marketing mix.
Social Media Marketing
The creation of an online presence in the "social sphere" is not fully tried and tested. The way is littered with failures where companies have alienated the very customers they are trying to attract.
How we get your brand "out there"
The most crucial element of any programme are your objectives and the amount of time and money that you are prepared to invest in what in a lot of instances may be a long term strategy.
We go through 6 steps to implement your plan:
- Understand and agree the objectives
- Define and agree the strategy and tactics to achieve those objectives
- Agree the measurement metrics
- Identify which sites we are going to work with to achieve your objectives
- Agree a rolling programme
- Implement and measure
Article & Press Release Distribution
The is the generation, optimization and distribution of online content, either via press releases or through the distribution of useful content that can be sourced and accessed by site researchers and users.
It is a pointless activity developing and distributing online content without it being (1) optimized and (2) distributed in the right places, either situation results in the content being ignored and wasted.
i-Marketing has extensive experience of taking existing copy and optimizing it for the web and then distributing it in the right places to ensure increased traffic and improved site rankings.
