Online Marketing - e-mail, PPC, PR, social media & banner advertising
Internet Marketing is an all encompassing term for marketing online and offers a number of distinct advantages over traditional media marketing:
- Infinitely measurable - web analytics can trace who, when and how people interact with your site
- Very cost effective, especially in comparison to direct mail
- Instant - with technology, marketing campaigns can be prepared and loaded very quickly
At i-Marketing Asia we focus on 6 key areas:
| Email Marketing - online direct mail has advantages over traditional direct mail campaigns of cost, speed of implementation and instant measurability. |
 |
| Paid Search - also known as "pay per click", "PPC" or "cost per click". It is the term for paying for advertising on a search engine page. |
 |
| Online Advertising - there are now a myriad of new and innovative online advertising techniques. Online advertising can be interactive and behaviorally and geo-targeted. |
 |
| Online PR - Developing optimized, appropriate press releases for online can get you global exposure that generates traffic and links. |
 |
| Article Optimization and Distribution - maximising market coverage of industry relevant information to boost visitors and awareness of your products and services. |
 |
| Social Media Marketing - This is not just about Facebook/Myspace et al, Social Media Marketing is all about facilitating collaboration between people on the web, engaging with the consumer and providing value. |
 |
|
 |
 |
For website marketing hints and tips
|
|
|
