Targeted advertising on search engine pages
Paid Search, also known as "pay per click" (PPC) or "cost per click" advertising (CPC) is the name given for advertising on a search engine results page.
Most search engine PPC systems work in a similar way:
- You select a keyword and description that will ensure the most qualified customers and consequently the highest ROI
- You set a daily budget and a maximum cost per click, appropriate to your budget
- When someone searches on that keyword your advertisement is shown on the search engine results page
- This advertisement is placed in the PINK section of the page
- Each time someone clicks on your advertisement you pay, but your cost will never exceed the maximum you have set
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Paid Search is measureable and controllable. You select the keywords, and your adverts only appear if someone searches for a particular phrase. By doing this, you are only marketing to your chosen targeted audience, and visitors who click through from your advert should be well qualified.
The reasons for investing in paid search are simple:
 Generate site visitors from an alternative source - Prominent and high placement among advert listings
- Generate qualified customers for your website
- Generate site eyeballs in order to help build brand awareness and equity
- Limited budget with the requirement to fully qualify and maximise your site visitors
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Typical scenarios where a paid search campaign makes sense are:
- You are launching a product which is time dependent
- Your natural search engine optimization has not had time to take effect on your site listings
- The market is large and the competition is too high to achieve good quality rankings/listings
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Our process:
Paid Search can be done by anyone, but without the experience, knowledge and expertise that comes from successfully managing Paid Search campaigns you may not be maximizing your campaign ROI.
