Write "web appropriate" copy
Search engines use the words in your site to understand what products and services you are offering. Using your selected key words, copy optimisation is writing content specifically for the web.
The 3 key objectives:
- Construct the content to ensure you are listed for your products and services
- Balance search copy so that the visitor is interested and motivated to remain "on-site"
- Make sure your copy follows current website trends of skim reading (e.g. skimmable paragraphs and headings)
Writing web friendly copy is a skill and involves a number of disciplines:
- Copywriting and journalism - writing to entertain and inform
- Marketing - writing to sell
- Search engine understanding - writing for a good search engine listing
If your site does not:
- Use the right words for search engine users
- Use a sufficient density of those keywords
- Is badly constructed i.e. words are used in the wrong places
Then....
- You will not be listed for your products and services - OR
- You may be listed but your ranking will be low
i-Marketing Asia has an experienced team of talented writers that develop sales and promotional copy for all types of businesses and markets.
Hints & Tips |
- Focus your content and make it concise and relevant
- Ensure your copy is highly skim readable
- Write for the search engines as well as your audience
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For website copy, our copywriters are tasked with the objective of communicating your business message whilst ensuring your site is search engine friendly. Their skill is developing copy pages of appropriate length that are focused, relevant and keyword rich so your pages achieve preferential weighting from the search engines.
Regardless of the size of your business, if you want to increase your sales you need the skills and expertise of professional copywriters.
In particular we create compelling, high powered copy for:
- Website pages
- Internet advertising e.g. pay per click campaigns
- Email campaigns
In addition we often:
- Refresh existing website pages
- Translate or "clean up" badly translated sites
- Optimize the copy/content to improve listings
- Re-paginate website pages that are too long
