How we get you to the top
Our program can be broken down into 3 core activities:
Audit - analysis & research
A complete audit of your website including your competitive environment and page usability. Depending on project scope we may also carry out keyword research.
Optimize - site changes & upgrades
Any issues identified in the audit report are corrected during the website optimization process and dependant on project scope we may rebuild or change elements of the site. In addition we often develop revised keyword focused content and page links.
Evaluate - analytics & recommendations
We review your website statistics regularly. The objective is to understand visitor interaction with the site and to ultimately increase visitor conversions.
Analysis & Research
The first step in the SEO process is the analysis and research phase. We review the following:
- Overall site visibility, benchmarked against competitors
- Features, content and optimization
- Competitor landscape and website implications
- Similar industries and their sites to look for competitive advantage
- Detailed keyword research for both natural SEO and pay-per-click (PPC) programs
- SEO aspects of any site databases
The final action in this phase is to document and deliver to you our findings.
Optimize - website changes & upgrades
Any issues identified in the audit report are corrected during the
website optimisation process and dependant on project scope we may rebuild or change elements of the site. In addition we often provide
keyword research and
copy optimization.
During this phase we implement the agreed recommendations from the audit report:
- Site specification is prepared
- Website pages are upgraded to reflect code and meta tag changes
- Revised content is entered (If scope demands)
- Site structure is changed
- File naming structure is planned and implemented
- Statistics code is entered to enable detailed website analytics
On completion of these changes, we launch your optimized website, including:
Evaluate - analytics & recommendations
We review your website statistics regularly. The objective is to understand visitor interaction with the site and to ultimately increase visitor conversions.
Optimizing and managing a website is NEVER completed, the landscape is continually changing due to competition or search engine algorithm changes. The evaluation stage is where we start managing the visitor interactions and seeking to ensure our efforts are rewarded with a high search engine ranking position and the all important visitor conversions.
The base website statistics continually reviewed are:
- Visitor numbers
- Page views and time on site
- Page bounce rates
- Conversion rates
- Keyword usage
