Be on page 1 of the search engines
Search Engine Marketing (SEM) is a range of actvities to improve search engine rankings/listings.
Historically you could create a website and wait for visitors - NO LONGER. With the increasing proliferation of websites there is now a lot of work in getting your website noticed. There is little point in creating a website that visitors cannot find. The website has become one of the most important marketing channels. If your competitors are found before you then the chances are they will win the business.
To get online traffic you need to:
- GET SEEN - Search engines are the primary method of finding & researching information
- GET SEEN FIRST - Nearly 90% of search engine users abandon their query within the first 3 pages
- GET SEEN RIGHT - 36% of search engine users believe top ranked companies are market leaders
Natural (Organic) Search Rankings are very effective at driving traffic and generating quality leads. Visitors reach your site by making a number of very specific choices making them a high quality sales lead, remember they have:
- Selected to use a search engine to find a product/service
- Selected the keywords or phrase that they think are most appropriate
- Chosen your website from a list of the competition
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Focus on visitors that are actively looking for you, but finding your competitors instead!
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