Identify words that people use to search for your products/ services
Hints & Tips
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One of the ways search engines measure a site is by the keywords.The keywords are stored in the search engine databases to enable the search engines to show the most appropriate website for the searcher.
If you have no keywords or they are too general you will have little or no chance of your website being visible. It is imperative you identify the words your target market uses to search. How search engines work
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"I rank highly in the search engines, but I'm still not getting traffic. Why?"
Our response is always:
- Are you using the right search engine keywords?
- Are you using industry jargon assuming everyone knows the "right" words to find you?
In other words, which keywords are you high on the search engines for? There can be a HUGE difference between the words YOU think searchers use and what visitors ACTUALLY use to search. Research and experience indicates searchers use terms based on their experience and the way they relate to your product or service. Be careful you're not assuming they know your inhouse jargon.
For example, a customer may refer to a lounge suite as a sitting room suite, 3 seater suite or sofa & armchairs/ arm chairs.
Customers may also use different spellings:
- "accommodation" with 1 "m" or 2?
- "riesling" spelt with the "e" before the "i"?
- 3 star Hotels in Phuket or 3* Hotel in Phuket?
How do we identify the right keywords?
Understanding the language of your target audience makes a significant difference in your site listing /ranking in the search engine results. The first step i-Marketing does in any Search Engine Marketing program is to identify a comprehensive list of keywords and key phrases. We do this through:
- Site analysis
Review your site and identify core keyword segments, review the competition and understand their strategy and positioning
- Keyword list expansion
Develop a series of keywords that sit alongside the core words by using synonyms, word-stemming and thesaurus tools
- Keyword analytics
Determine what is searched on and how much
We then analyse the keywords for effectiveness by comparing them against search engine results, competitor sites and any related search results.
