Website content, copy development & optimisation

"I just don't have time to put together all this information for the website....."

We've all been there, it's daunting being faced with a blank page and thinking "where do I start?" Many of our clients find writing content for the internet a real challenge, so we've now built a team to provide this service.

Typically, the areas where we provide support are:

1. Website Copy
   Particularly for large websites it can be complex pulling together inter- related content that is written in a consistent style. For a visitor, having consistency across the website makes it easier to read and use the site.
   
   It's one thing producing internal documents and brochure copy, writing for the web takes a different set of skills. Marketing messages have to be simple, immediately engage and provide credibility.
   
   
2. Email Marketing
   How do you make sure your important email newsletter is received, opened, read and stimulates a response from the reader?
   
   We develop email campaigns which look to achieve your objectives. We ensure content is skim readable with key messages and calls to action carefully placed and provide a software tool to enable you to see who has opened and read the email.

3. Paid Search
   Developing the right advertising message in just a few words on the search engine listings can make the difference between being clicked on or not by your target market.
   
   
4. Credibility Tools
   These marketing tools provide real reassurance to your clients. They may be well known to you, but it is surprising how few websites provide this level of information:

1. Case Studies: there is nothing better than potential clients hearing how happy existing clients are. We help you ask for the right information from which we develop a professional, search friendly case study.
2. Press Releases and Articles: a critical success factor of any online public relations campaign is to increase the number of website visitors. To do this press releases and articles must be produced which are interesting and relevant and search engine friendly - Not being found = Not being read.
3. FAQs and Glossaries: producing these is often the lowest priority piece of work, but for a visitor to your website they can be invaluable points of reference and ultimately mean the visitor does not need to leave the site increasing "time on site and site stickiness".
4. White Papers: these are normally produced by companies selling technical products and services and provide an independent view on a relevant subject. They provide an opportunity for you to show your expertise and industry knowledge.