The Web Analytics Association defines web analytics as "the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and marketing initiatives." Basically, it's one of the website health checks.
No more guessing with your online marketing!
For many businesses the internet has become the most important marketing channel. It is also one of the few marketing channels that you can truly measure return on investment (ROI).
Using analytics it is becoming easier to maximise the ROI of any online marketing campaign. Find out where people are coming from, which sites are promoting you successfully, which online advertising is working and then react accordingly. With analytics, the guesswork involved in where to spend your marketing budget reduces dramatically.
By understanding your visitors we can then:
- Develop appropriate web page copy
- Adjust navigational links to reduce visitor choke points
- Align your selling methodology with the visitor's buying methodology
- Design pages to encourage conversion
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The level of sophistication is such that hour by hour we can modify and test website pages to optimise the conversion rates of visitors.
