Measure, measure and measure again!
Once the site has been set up to be search engine friendly the work really begins as the the search engine landscape is constantly changing.
- Your site will change
- Competitor sites will change
- Most significantly the search engines are constantly changing their algorithms.
- Search engines regularly “clean up” their listings to remove unethical sites they have found
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This requires us to continually ensure that your site is performing, in order to do this we evaluate your activity and listing monthly by delivering and analysing a series of reports:
- Activity summary (Visitors, pages, keywords)
- Site ranking reports
- Competitor ranking reports
- Site and competitor full links review
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The provision of this information enables us to make recommendations to maximise website opportunities.
