Search Engine friendly site structure - improve your indexing with good architecture

Make your site "readable" by search engines

Many web design companies focus only on the look and feel of a website. This often causes the website pages to be difficult or impossible to read by the search engine robots reducing the chances of being listed highly (or even listed) in the search engines.

Web page optimisation is an integral part of any search engine marketing strategy.  It is the practice of reviewing and re-developing the code and structure of a website to ensure it works in line with the methodology search engines use to index website pages. A search engine spider collects the information in a website to rank and rate sites with its listing algorithms.

If a search engine cannot find you then neither can your target market. Not being found = NO customers

Is your website:

• Information not available
• Hard to find
• Badly written
• Inconsistent
• Does not follow design protocol

Then your page may not be found by the search engines and 

• The site will not be indexed (or not indexed properly)
• The site will not be listed when a search is done on your keywords

This means VISITORS WILL NOT FIND YOUR SITE.

Web page changes and upgrades

Our objective is to give the search engines what they want without chasing the latest technique or "black hat" trick. In order to do this we carry out a site audit and based on our findings we update and somtimes re-develop your site in the following areas:

The majority of our set-up work is technical and focused on making your site search engine friendly, however we are also careful to ensure all other site objectives (e.g. brand building through images with high impact) also continue to be met. In our experience there are few web companies who deliver this.