Website design & development process

How we build your website

All our web development broadly follows the same process: 

We ensure your site includes statistics, is designed for ease of managment, is customer focused and of course search engine friendly.

By focusing on functionality, usability and search engine optimization during the web design and development process, i-Marketing ensures you achieve the best return on investment. We look to help you achieve your marketing objectives, building your business online.

What do you want?

Before starting any development we carry out up front planning.  To start the process we ask for a  simple website brief . The brief, once approved, is fleshed out and turned into a website specification. This is the blueprint for functionality, layout and ultimately the programming of your website.  It is important the brief is written by yourselves and thought through, however rest assured we can help you!

The brief comprises of:

Content and Functionality

Planning and Construction

	Pagination	Plan what the pages are going to be and their content
	Keyword Research	Establish what words customers actually use to find your products / services
	Design Brief	Develop the designs in line with the brief
	Functional Spec	Any site applications required and their configuration
	Content Deliverables	Who is supplying what copy and the image "lightbox" (...and when)

Once all the plans and deliverables are agreed we go into the construction phase.

Construction

	Development specification	What is going to be built, complete with metatag specification
	Copy production	Copy production or insertion
	Image insertion	Image upgrading and insertion
	Statistics setup	Develop the KPI's and the methodology of measuring which pages
	Submissions/sitemap	Tell the search engines you are open and what pages you have

Following completion of the construction we go through a test programme to ensure the site is functionally correct and of course search engine friendly.

Keeping your site alive

Websites are dynamic marketing mediums and require continual updating, i-Marketing Asia offers 2 services:

Self managed updating

We provide an easy to use Content Management System (CMS) on your website with a secure login facility.  Our CMS system allows you to update text real time, putting the control at your fingertips.

Webmaster updating

Some of our customers prefer a designer or copywriter to take on the responsibility of creating the content and uploading the site.  In this instance we offer an on demand service whereby you submit your requests and we update onto a demo site within a maximum of 2 working days.

Hosting

Web hosting is very simply the computer storage space that contains your website and its associated data, programmes and email. As a supporting service we provide hosting packages.  Our philosophy is to remove the complexity (or pain!) of managing all the technical mumbo jumbo of a website and its applications. We have a standard set of hosting services and will provide a customized service for large sites.

Email Management

Again, as a supporting service i-Marketing Asia offers a range of e-mail options.  We offer solutions from simple mailboxes that work with Outlook Express to webmail access for when you're on the move.

Domain Names

When required i-Marketing Asia can suggest and source search engine friendly domain names for your site.