Website Design
Research highlights website visitors have less and less patience with badly designed websites. At i-Marketing our designs focus on the 2 mantras of Get read and Get used. No longer can you afford a "cute" site that does not work to meet your business objectives.
Our creative aims to ensure that we reduce the instances of visitor loss through poor design, communication, lack of usability or a look and feel that is not in keeping with your services or products.
Look and feel (creative and band value)
Does the site reflect your brand, is it of sufficient quality and does the page appear attractive to the eye? Is it obvious to the target market what the website delivers?
Our creative design services ensure your site represents your brand and values and creates a strong first impression that is reinforced through an intuitive user interface.
- At the design phase we discuss with you your brand values and market positioning to establish the most appropriate direction for the site's visual design. We often adapt existing materials for the web, ensuring brand consistency across your marketing mix.
- Following the briefing we develop a range of designs for your intial viewing and feedback. These are a combination of online research, existing marketing material and mandatory reqirements.
- Following feedback we tweak these designs until we have a template on which the remainder of the site is based.
|
As a specialist web agency, our design approach encompasses both traditional aesthetics and conceptual design work as well as the specialist web disciplines of usability and user interface design. We focus on how pleasant your site is to use and how easy it is to find your way around. We use design to enhance your site's message.
