Website Usability - make it easy for visitors to do business with you

Any of these issues remind you of something?

• A site that is so complicated you can never find what you are looking for?
• Pages which are different from what you were led to believe?
• A desire to give up at the payment section because it's just too difficult to carry on?

Research tells us website visitors have less and less patience with badly designed websites.   If at any stage a customer gets frustrated, bored or cannot find out what he wants QUICKLY then the competition is only a click away.

Our mantra of Get Found, Get Read, Get Used is reflected in our web design and development.

Our definition of a good website

Can your website be easily found?  Can your visitors easily find what they are looking for?  A search engine friendly and customer centric website has the following traits: 

	Search Engine Friendly	Can be read by the search engines and found by visitors
	Look and feel	Is attractive and reflects brand values
	Ease of use	Enables the visitor to find relevant information quickly
	Content	Provides sufficient information to satisfy immediate questions
	Stickiness	Is interesting and up to date and motivates further reading
	Functionality	Provides sufficient functionality to enable the visitor to convert

For an existing website we don’t simply pull it apart and start again. We will review the site for usability, structure and design and then develop a Visitor Conversion Plan.

Site usability plan

First, we develop a list of desired visitor actions, typical actions being:

• Register an email address
• Order a product online
• Download a white paper
• Watch a demo

Having identified the visitor objectives we:

• Review the site statistics and identify choke points, bounce rate and exit pages
• Create a site funnel (Visitor path)
• Review and upgrade the exit pages and choke points
• Keep testing, reviewing and improving

In our experience, with a comprehensive review and an upgraded site structure we can significantly increase the rate at which your visitors become customers.